• 4X

  higher search impressions vs. forecast

• 5X

  search volume uplift during the Mother's Day peak

• 1.4X

  video views on Mother's Day

Dia Supermarket boosted its visibility on TikTok during the Mother's Day peak with a pioneering Search Hub activation that multiplied search impressions and shopper interest.

• 18%

  CTR Uplift

• +11%

  YoY incremental ROI

FC Barcelona: leveraging TikTok’s Search Ads Campaigns to drive incremental visits to the Barça Immersive Tour.

• 300%

  Uplift in Form Submissions (TikTok's Conversion Lift Study)

• +50%

  Uplift in Direct Searches (TikTok's Conversion Lift Study)

• ~7x

  Stronger Performance vs. Industry Average

IE University drives conversions: unlocking incremental Leads and Search impact

• +156%

  ROAS vs Web Conversions (ES)

• +178%

  ROAS vs Web Conversions (US)

• +291%

  ROAS vs Web Conversions (UK)

Driving Profitability with Travel Ads